Project Brief

Modern, clean and simple layout utilising an Australian native animal called a Flying Fox (there’s the connection).

The Process

Finding a flying fox (or fruit bat) that would work as a logo. How far do you simplify the image before it becomes unrecognisable?

Google images for photos of flying foxes came to the rescue. Eventually one was found as a good reference to trace the basic outline. Once drawn, it was simplified further and then scanned. There were a nice series of arcs that could be used and the scan was converted to a series circles. Next step was to fill in the section that formed the outline of the flying fox. After that it needed to have some depth so a single white line was placed in to show the body and to separate the wing. Once the graphic was completed a complimentary font was chosen and placed in at the right proportion and position. Voila! A simple and effective logo with a corporate feel was produced with a very happy client.