Time for an overhaul!
After many years with minimal marketing, Arbré approached Pro Artwork to give their brand a facelift. The brief guidelines was to be more of a brand evolution rather than completely different look. With that in mind, the logo was slightly modified but the packaging and marketing materials were updated with a new and fresher look. By choosing a colour for each product family, it enabled product recognition at a glance. Templates were created for newsletters and brochures to keep styling consistent and now Arbré has a continuity through the 130 products they sell with consistent marketing materials to back it up. Their stationery and website has also been updated to reflect the new style, giving the overall brand a premium look and feel.